Maximize the Benefits of Social Recruiting With a Strategic Approach

Posted by Lauren Collinson, Senior Communications Specialist on September 15 2016

Today, people spend a considerable amount of time on social media and online professional networks, making them an ideal channel for targeting both passive and active candidates. However, to maximize the benefits of social recruiting, you must adopt a strategic approach. Here’s how to build your strategy:

A Look at 21st Century Recruitment Trends, and How to Hop on Board

Posted by Coriana Spencer, HR Industry Writer and Blogger on July 28 2016

As recruitment and HR professionals, it is important to not only continue proven methods of success, but to also take a look at new trends and learn how to properly implement them. According to industry experts, here are some of the top recruitment tools and ways to integrate them into your hiring process:

Dissecting the Recent College Graduate Jobs Report

Posted by Lauren Collinson, Senior Communications Specialist on July 18 2016

Understanding industry trends often leads to insights on how to best align your recruiting strategy with the needs of the market. A recent study from the Center on Education and the Workforce at Georgetown University highlighted some eye-opening statistics on whom jobs are going to after the recession of 2008.

Want to Reach Millennials? Recruit Using Social Media

Posted by Lauren Collinson, Senior Communications Specialist on April 22 2016

Over the last few years, social media has become a growing platform for recruitment. As we move forward in a technology-driven environment, where wearables become commonplace and nearly every millennial is on a social network, social media recruitment will be essential.

The Five Biggest Recruiting Mistakes Organizations Make

Posted by Berkshire Associates on July 16 2015


Organizations often make mistakes during the recruitment process. Be sure to avoid these five common errors in your own recruiting practices.

The recruitment process can be challenging for organizations, but it's an investment in their own success. In other words, companies that take the time to initiate a thorough applicant search using all the strategies, steps, and recruiting software necessary will land the top candidates and set themselves up for the future. With that said, one of the best ways to know what to do is to learn what not to do. Listed below are five common recruiting errors organizations make:

Using Social Media for Targeted Outreach: What You Should Know

Posted by Berkshire Associates on July 2 2015


Social media, if used properly, can play an important role in targeted outreach.

For companies striving to find the top candidates in a diverse talent pool, the solution might be staring them in the face—through pixels of red, blue, and green. Social media has proven to be a valuable resource due to the wide array of people who log on to their preferred accounts each day. These sites aren’t just for the young anymore, either—increasingly, older generations use the tools to reconnect and stay in touch with friends and relatives.

HR professionals should take advantage of the insight social media sites can provide. But how can they reach out to specific demographics through these outlets? What techniques can they use to attract diverse talent effectively? Here are some of the things recruiters should be aware of when considering social media as a hiring tool.

Stay Connected: How to Leverage Social Media for Job Listings

Posted by Berkshire Associates on May 12 2015


Employers who want to locate the best possible talent can do so with the help of social media.

If you’re an employer who wants to locate the best talent for a position, you would be completely remiss if you don’t utilize the resources available through social media. You don’t need to be an expert on SEO or web traffic to get the most out of sites like LinkedIn, Twitter, and Facebook.

Five Ways to Make Your Recruitment Efforts More Fun

Posted by Coriana Spencer, HR Industry Writer and Blogger on April 20 2015

According to a 2014 CareerBuilder survey, 23% of employees ages 18-34 expect to have a new job by the end of 2015, and 30% of employees are regularly searching for jobs. These statistics are great for employers looking to fill job positions, but it also pressures companies to make their organization a stand out to job seekers. Typically when we think of the recruitment process, we do not think of something fun and exciting, but that can change! Gain a competitive advantage while showcasing an attractive and innovative company culture and employer brand with fun and unique recruitment efforts. Here are five ways to make your recruitment efforts more fun:

Four Tips to Attract and Engage the Passive Candidate

Posted by Coriana Spencer, HR Industry Writer and Blogger on April 10 2015

This article is part of a series teaching you how to Get the Hire You Desire.

In the ever-revolving world of recruitment, there is always discussion about the active versus passive candidate. Regardless if someone is actively searching for a new job, or has a passive encounter with your organization, recruitment strategies have to cater to the motives of the potential candidate. Active candidates are those who are diligently seeking a new position. These are the potential candidates who are checking job boards, company career pages, and networking in hopes of landing a new job. More than likely they have sought out your organization and are eager to apply for open positions.

Three Ways to Optimize Your Job Posting for the Digital World

Posted by Berkshire Associates on April 9 2015


There are three primary ways recruiters can leverage the Internet to bring more attention to their job listings.

We live in the age of the Internet. People use their computers to exchange information, keep in touch, coordinate events, and all other forms of communication. This trend has had a marked effect on nearly every industry—as such, any company would be wise to leverage the Internet as a recruitment tool.