Listing Jobs Online: What are the Benefits?

Job listings have evolved from being featured in the classified section of a five-cent newspaper to ...



Posted by Berkshire on January 13 2016
Berkshire

Job listings have evolved from being featured in the classified section of a five-cent newspaper to being posted on over 100 websites across the Internet. Besides broader reach, job listings provide numerous other job listingsbenefits that serve an organization well into the future by creating a  valuable recruiting foundation in the present:

1. Branding
Company branding isn’t just reserved for customers. Job listings afford the innate ability for HR staff to create a brand candidates can easily identify, according to CareerBuilder. This helps narrow down the applicant pool to people that understand your brand and want to be a part of it, rather than those just looking for a nine-to-five job. By effectively labeling your company’s work culture and passion, you can curate the job pool to your liking over the next five or 10 years.

CareerBuilder pointed out that excellent employees thoroughly read job listings, which means they have to be catered to detail. Here are a few of the standards a listing should entail:

  • An overwhelming 85 percent of survey respondents report a well-written job posting will encourage them to apply, according to CareerBuilder.
  • Around 77 percent are reassured in their application process by a clearly stated salary.
  • A modest 60 percent are more likely to apply to jobs with a benefits package written about in the job listing.

Set the tone of the company by creating uniform job listings across the Internet. Doing so will make managing the candidates a lot easier—a process that 46 percent of HR departments do through automation software like applicant tracking systems (ATS), according to HRZone.

job listingNewspaper listings are a thing of the past. Contribute to company branding by posting online.

2. Build a pool of talent
This one is a little abstract—companies that successfully brand their recruitment process can, in turn, start building a pipeline of talent, according to CareerBuilder. People tend to apply to companies that other people have already applied to—similar to how it takes a few people on the dance floor to get the party started.

Focus on branding so candidates easily recognize the job listings and are therefore more apt to apply when one pops up for your company. By following the advice above, your company can start to create a loyal base of job seekers, and that information will spread throughout the community.

Another thing to keep in mind is where you’re posting job listings. Sticking with the same source can solidify your company’s identity on the website. Pairing this tactic with an ATS can streamline the process to the point where you will be receiving a steady flow of applicants. The bonus of automation is the application will find the candidates and sort them for you.

Click here to learn about BALANCEtrak applicant tracking software

The job listing process comes down to creating an identity and keeping consistent. It’s not a sign of turnover if your company is constantly recruiting, but rather a sign of growth. Keep job listings the same to attract candidates of similar quality.

 

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