Published: November 2013
Much like it has in our personal lives, social media has found its way into almost every aspect of how organizations do business. Some companies are embracing social media to communicate their brands, sell products and services, and of course as part of their recruitment process, and employer branding efforts. On the other end of the spectrum there are businesses weary of social media use, and some have even gone as far as developing policies forbidding the use of social networks within their businesses. Although this could be assumed as a means of protecting a company, it can have negative consequences. In today’s market, the level of access social media and networks afford organizations to candidates is invaluable, and continues to be a powerful tool—one that should not be feared or ignored. Read more!